TransUnion

Helping an information company reflect its corporate evolution and reignite passion in employees.

For more than 40 years, TransUnion was thought of simply as a credit bureau.

Recently, with ambitious new growth goals TransUnion made significant investments in its business, and evolved into a global risk and information solutions provider for a variety of businesses, many outside its financial services beginnings. It was also entering into new markets in other countries and adding significant new products that were helping to reshape how information could be used.

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TransUnion engaged Avenue to develop a new brand strategy that would be reflective of the evolving company. This included synthesizing inputs from around the company that articulated a unifying purpose statement, defining a compelling brand position, clarifying the value proposition and messaging, and developing a powerful new identity.
The result is a purpose-driven brand platform that articulates the company’s vision, creates a new sense of pride and passion in its associates, and sets TransUnion apart.

Avenue understood the vision of where we are going and they did an outstanding job teasing out and refining a brand strategy that reflects that. They listened, pushed us past our comfort zone and brought it all to life. The resulting brand platform will help the world, and ourselves, see and think about TU in a new way, and help position us for further growth.— Julie Springer, EVP Marketing, TransUnion

Engagement highlights

Strategy

Purpose / mission workshop
Brand strategy and positioning workshops
Business strategy roadmap
Brand positioning and persona
Brand and product positioning and architecture
Internal and external launch plan
Messaging strategy
Thought leadership
International planning and messaging workshop
Global technology planning workshop
Product architecture and messaging for new healthcare division
Internal brand training and messaging strategy development for leaders and associates

Implementation

New logo and identity
Brand guidelines
Photography library
Iconography system and custom font
Leadership and associate launch materials and activities
Brand launch videos
Brand blueprint
Brand conversion and template system
Product/brand architecture
Ongoing brand conversion support
Thought leadership

FPO

FPO subhead

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