Ingredion
Blending the best of two industry leaders and creating a new Fortune 500 ingredient brand for an increasingly international palate.
Following the $1.3b acquisition of National Starch, Corn Products International needed to convey the capabilities and scale of the newly combined entity to employees and the marketplace.
Avenue’s transformation strategy resulted in a new name—Ingredion (NYSE: INGR)—and a brand position and identity that better reflect the company’s global presence, the growth and diversity of its new offerings, and the range of industries now served. This strategy included a brand architecture that clarified its extensive post-M&A product and service portfolio.
Avenue not only brought creativity, ingenuity and careful thought to the rebranding of the combined entity of Corn Products International and National Starch into Ingredion, but the work they did helped our employees, customers, investors and other stakeholders better understand our mission, vision, and future focus.
No small feat, but one the team accomplished extraordinarily well.
FPO
FPO subhead
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