Ideas 
& Insights for B2B.

10 gaps to assess for merger success

How to create a successful B2B new product launch strategy

What is an effective B2B rebranding process?

B2B strategy insights: Innovation for growth

Leading B2B organizations through Big Change

Fixed or fluid. Which brand management approach is right for you?

10 considerations for mobile B2B sales activation

Renaming in M&A. If, when, how and why (or why not)

Brand-driven approach accelerates post-merger integration

B2B innovation: Why dead center thinking is dead wrong