TransUnion
Helping an information company reflect its corporate evolution and reignite passion in employees.
For more than 40 years, TransUnion was thought of simply as a credit bureau.
Recently, with ambitious new growth goals TransUnion made significant investments in its business, and evolved into a global risk and information solutions provider for a variety of businesses, many outside its financial services beginnings. It was also entering into new markets in other countries and adding significant new products that were helping to reshape how information could be used.
TransUnion engaged Avenue to develop a new brand strategy that would be reflective of the evolving company. This included synthesizing inputs from around the company that articulated a unifying purpose statement, defining a compelling brand position, clarifying the value proposition
Engagement highlights
- Customer and employee research
- Brand strategy and architecture
- Brand identity development
- Mission, vision and values definition
- Value proposition and messaging strategy
- Strategic planning facilitation
- Internal/external go-to-market strategy
- Brand and identity design
- Internal/external go-to-market strategy
- Brand standards and guidelines
- Integrated marketing and communications materials (emails, events, messaging, video, collateral)
- Sales tool development
“
Avenue understood the vision of where we are going and they did an outstanding job teasing out and refining a brand strategy that reflects that. They listened, pushed us past our comfort zone and brought it all to life.”
John Doe, EVP of Nothing Much
